About us
About us
DISCOVER THE OHSHO UNIVERSE
OHSHO was born from Annick Jasmin’s vision to create clothing that makes women feel as good as they look. Over a decade of hard work, countless conversations with satisfied buyers, and feedback from online customers have shaped every design. Staying close to real women, we listen and innovate to create the pieces they are truly looking for—garments that combine warmth, elegance, and comfort without compromise. Our signature innovation lies in the carefully placed stretch panels at the waist and sides, designed to accommodate all silhouettes and deliver a true vavavoom effect. This vision comes to life in our #1 selling winter staple, the Luna pant, a perfect example of OHSHO’s European-inspired line offering accessible luxury, rich colors, superior quality, and cozy warmth for every woman.
THROUGH CLAIRE'S EYES
"OHSHO" is the phonetic pronunciation of the French expression “au chaud,” meaning “to keep warm.” One day, Claire, Annick's daughter, was asked to write down this expression phonetically. Her efforts gave birth to a brand that speaks volumes. The name OHSHO is a palindrome, and true to this playful symmetry, you will find reversible pieces in the collection, such as the Filipa skirt, the Marta bouclé jacket, and the Marina bouclé vest.
