About us
About us
OHSHO was born from a simple belief: women should never have to choose between looking good and feeling comfortable.
My name is Annick Jasmin, and like many women, I lead a busy life. Between work, travel, family, friends, and all the projects that inspire us, I was looking for clothing that could keep up with my lifestyle. Elegant, flattering, comfortable pieces that were versatile enough to take me anywhere.
When I couldn't find exactly what I was looking for, I decided to create it myself.
And that's how OHSHO was born.
For more than ten years, I have been designing collections inspired by real life.
Not clothes destined to sit at the back of a closet, but pieces you'll reach for again and again because they simply make you feel good.
At OHSHO, every garment begins with one question: how can we help a woman feel her very best, effortlessly?
The answer is found in every detail: carefully selected fabrics, flattering cuts, timeless colors, and our signature stretch panels strategically placed to naturally enhance the body's curves. The result? A flattering silhouette, exceptional comfort, and that extra boost of confidence that makes all the difference.
But OHSHO is, above all, a human adventure.
Over the years, I have had the privilege of speaking with thousands of women. They are the inspiration behind our collections. I listen to their needs, their feedback, their favorites, and even their frustrations. Every new creation is the result of this special relationship with our community.
We create clothing for women who embrace life fully. Women who travel, work, care for others, take on new challenges, and want to feel beautiful and confident at every stage of their lives.
AND THE NAME OHSHO ?
The story is as simple as it is charming.
When my daughter Claire was young, she was asked to write the French expression "au chaud" ("warm and cozy") phonetically. She spontaneously wrote: "OHSHO."
I immediately fell in love with it! The name perfectly captured my vision. After all, what woman enjoys being cold?
From the very beginning, my collections have been designed to offer the perfect balance of warmth, comfort, and style. I wanted to create clothing that accompanies us through everyday life, keeps us warm when the weather turns cool, and allows us to feel beautiful, confident, and completely at ease.
OHSHO was born from this simple play on words, but today it represents much more than just the feeling of being warm. It embodies well-being, confidence, and the pleasure of wearing clothing that fits our lifestyle and naturally enhances our silhouette.
Thank you for being part of this wonderful journey.
Welcome to OHSHO.
Annick Jasmin
Founder
+300 Retailers
Canada & United States
+5k
Satisfied Clients
Proudly Designed
In Canada